Brands we hate not to love

Companies develop brands to communicate image, to attract customers, create status to customers etc. These brands have become part of our lives. They define us, they communicate our personalities, they sometimes can influence how we think of ourselves and others. On the negative side, we avoid certain brands because we don't want them to define us or our society, hence we hate them and avoid them. However the good ones we love them so much that we hate not to love them. So which brands do you love???